The Foundation for a better life website has great tv spots they use to demonstrate character traits. We have been using them for media literacy with the primaries for them to try and identify the message being shown. We have also been making use of them at our Junior and Intermediate assemblies. Each month a different character trait is chosen and the class in charge of that month's assembly must showcase taht trait for the rest of the division.
They can be found at:
http://www.values.com/
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